Independent Agile Music Business
Arvida Music label is a music business which provides a home for select musical artists. We fulfill the function of a record label, publisher, marketer, and business development for our artists.
Our Artists and Artistic Mission
We are proud to support artists who pursue their art with passion, honesty and integrity. They are not attached to, or supported by fads, trends, and are not attracted by fame for fame sake. They are driven by the development of their art form and expression of their being through their music in their own style and artistic pursuits.
They make honest artful insightful music which is intended to make an emotional connection with their audience using whatever tool and techniques they have at their disposal… or simply feel like using. There are no rules: other than just make good music
Sometimes the music is made for art and sometimes for functional purposes but either way the creativity is the part we want to promote and encourage. We don’t expect to change the world but we expect to have a small but significant impact with our ‘butterfly wings’ approach to our art and artists.
Not defined by Genre
Our artists are not defined by genre. We don’t really specialise in a genre of music as much as an attitude to music in creative freedom, eclecticism, experimentation and innovation. Our artists produce great listenable music while being creative and pioneering and never pandering to market trends but also being mindful that our job is to entertain and touch the soul of our listeners.
Innovation…..and Entertainment
Innovation and experimentation doesn’t mean harshness, atonality and obscure ‘inaccessible’ music. We like to find ways to experiment with form, sounds, atmospheres.
We see ourselves as unique but accessible
Diversity and Artistic Freedom.
we still want you to sing along, tap your feet but be touched emotionally, have your mind challenged, have some thoughts provoked about your life, existence and humanity and, above all, be entertained.
We hope that you enjoy being entertained and refreshed with some new sounds, styles and sonic palettes.
Our Ethos
What are the common conceptual threads and philosophies among Arvida music artists?
- Multi genre
- Eclecticism
- Honest music with an emotional connection
- Making music for music sake – it speaks for itself
- No respect for fads or trends
- Innovation approach
- New sounds and soundscapes
- Unique hybrids of sounds and styles
- Primarily European influences – typically no influences from blues, country or soul music.
We think that we can live in a better world harmoniously where we can look after reach other give some equal opportunities eliminate poverty, minimise greed and fear, promote peace, love and mutual respect.